Africa Rising, Afrofuturism, Afro-optimism… These are all words we’ve heard bandied about for several years now as the ascension of the African Continent to its rightful place on the global stage has begun. Fuelled by economic growth, a rising middle...
The groundbreaking African Lions study to ascertain the true size and sustainability of Africa’s middle class was undertaken by Ipsos with the UCT Unilever Institute over an 18 month period, to define once and for all Africa’s elusive middle class, the...
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